Peak Garage Door

Case Brief hint service department accession, Inc. flowering Garage verge had just finished its company planning action and treasured to amplification its gross sales by 36 portion with a sales goal of $12.5 zillion for 2004. With such a whacking increase there was concern that the current statistical distribution go up would not be sufficient to increase sales by the amount necessary. Richard Hawly, Director of gross sales and marting, has been tasked with qualification the best distribution outline that would be lucid with achieving the 2004 sales goal. In devising the best distribution strategy several factor outs need to be considered. One important factor is the current service department access commercialise. One government agency to look at this is to look at the unblemished merchandise. The inherent 2004 projected sales for 2004 in $2.05 one gazillion million million which represents a 2.4 per centum increase in 2003 sales. account Garages Doors however makes steel garage penetrations and these represent 90 percent of the mart. base on this we see that the current steel opening garage market in the entire US is $1.845 billion.

|2004 project Sales | | Steel Garage Doors | | 2004 Steel Garage Door Market | | $ 2,050,000,000 | x |90% | = | $1,845,000,000 | While this maybe the entire market of steel garage doors it is not germane(pr edicate) to Peak since Peak only serves a po! rtion of the US which is in one hundred fifty markets in about 12 states. Peak recently conducted a study in the areas they served and make up out that their current market size is about $348.5 million for 2003 steel garage doors. now we can estimate that the 2004 market size will be 2.4 percent higher which is ordered with the national average. Based on this we can estimate that our 2004 germane(predicate) steel garage door market is $356,864,000. |2004 Increase | | 2003 relevant Market Size | | 2004 Relevant Projected Market...If you want to run short a full essay, ordinance it on our website: OrderCustomPaper.com

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