mcdonaldization1 In chapter four of “The McDonaldization of Society,” George Ritzer discusses calculability, the second dimension of McDonaldization. Calculability involves calculating, counting, and quantifying, which makes it very efficient in the process of McDonaldization. When taking the fast-food industry as an example, at that place are three key issues dealing with calculability. The first of these issues emphasizes bar rather than quality of products. Just like entirely opposite industries, the fast-food industry is “bigger is give out”.
Most al l fast-food irons arouse unique trademark products to make the consumer study that their items have greater quantity as well as better quality. Burger King has the “Whopper”, McDonalds, of course, has the famous “Big mac”, and pizza pie Hut has the enormous “Bigfoot” pizza. Another issue that Ritzer points somewhat the McDonaldization of fast-food restaurants is the illusio...If you ask to get a full essay, order it on our website:
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