Blackberry Webqual and Value Creation Essay -- Technology, Website, We

1 Introduction2 consumption of the websiteBefore analysing the quality of the website of berry and investigating their value creation, it is important to strike the purpose of the website clear. The way in which a company uses its website is branch of the business strategy. 2.1 Introduction to website purpose According to Tassabehji (2003-83) there are 4 main reasons to use a website information dissemination, data capture, promotions & marketing and transacting with stakeholders. 2 of these purposes for a website apply for Blackberry.com. First of all a corporate website could translate information dissemination. The information mass target different stakeholders shareholders/investors and customers (Tassabehji 2003-83). In solecism of the shareholders and investors information on the website could include annual reports, news about the hatful and business plans. This is different when customers are the target, since they go out be more interested in information about the products, support and question solution. Secondly, Blackberry.com also uses the meshing for promotions & marketing. Promotions and marketing online are available in different ways (Tassabehji 2003-91). Tassabehji (2003-91) distinguishes vi different ways of online promotion and marketing banner advertising, affiliate programmes, take care registration, newsletter e-mails, and traditional marketing strategies. 2.2 Blackberry.comThe main purpose of Blackberry.com is information dissemination, in general for the customers, but they also provide some interesting information for the shareholders. Blackberry.com provides a lot of information to the customer online, including product specifications, different kinds of support, interactive demos, manuals ... ...With those two methods, Blackberry.com encourages their customers to solve out difficulties their selves, consequently Blackberry can reduce the cost on service staff members. Apart from the online service, Blackberry also p rovides a lot of service via mobile network carriers, since the contract of a Blackberry is often combined with a network contract. Although tough technical problems will still be solved by the Blackberry factory itself, easier problems can be worked out by the carriers. This again results in cost diminution for Blackberry and could be seen as an efficiency alternative. 4.2 Novelty4.3 Lock-In4.4ComplementaritiesComplementarities are created when sensation resource is getting more value when it is combined with another resource ( Zhu 2004). The value of the two resources together is more than the sum of both resources separately.