Swot Analysis of Sony Corporation

tog out ANALYSIS SWOT ANALYSIS OFSONY mess&L. G COMPANY STRENGHTSOfSONYCORPORATION ? Strong Brand Image ? ecumenic Reputation ? racy Market Share ? High Quality Products ? High Technology ? Pioneer in the Industry as Being yeasty and Innovative ? Supports R&D Activites ? Diversification in Manufacturing Locations Around the creative activity ? Ability to Provide High Motivation to Its Employees ? Loyal Customers STRENGHTS Of L. G SWOT ANALYSIS ? Market leader in home appliances. ? Has got manufacturing unit in tax incentive . ? Wide range of products to serveall categories. ?Widest dispersal network in the industry(47barnches,10000 trade partners). ? Good after sales aid offered. WEAKNESSESOFSONYCORPORATION ? Over self-confidence whichs level sometimes reaches notpaying assist to their rivals. ? Diversifications in unsuitable businesses for itself. ? They insist on their own formats. ? Competitively spicy prices. WEAKNESSES OF L. G ? Samsung being its competitor provides sim ilarproducts. ? Consumers compare L. G with Samsung its Korean rivalnotwith other global companies. ? Lack of expert operators for complex machines collectible toilliteracy and lack of training in India. SWOT ANALYSIS OPPORTUNITIESOFSONYCORPORATION ? unvarying growth in their sectors. ? Increasing demand in technological products some theworld OPPORTUNITIES OF L. G ? Fast growth of the home appliances food market ? Shifting to countrified areas ? Thus maintainingcontrol overthe marketandthe highestshare in home appliances market THREATSOFSONY CORPORATION ? Strong competiton in the market. ? Short product lifecycle. ? Imitation of flaw name and technology THREATS OF L. G ? Close competitors like Samsung are compared to it. ? determine war with Samsung. ? Competition from Indian brand and other foreign brands.