Marketing Tools

market place place tools and techniques argon the various methods and promotional approaches companies use to help market and sell their products and services. Marketing tools includes raise analysis, pestilence analysis, PORTERS 5 FORCES analysis, TOWS analysis, BCG analysis. jargoning in India was typically mature in terms of supply, product and make water, even though reach in arcadian India and to the poor still remains a threats.The regimen took initiatives to address this through the province beach of India expanding its branch network and through the National Bank for Agriculture and Rural Development with things same(p) microfinance. HDFC Bank Limited is an Indian financial Institution company based in Mumbai, Maharashtra that was commenced in majestic 1994. HDFC Bank ranked fifth largest bank in India by assets and the largest bank by market capitalisation as of 1 November 2012. The bank build up the Housing Development Finance Corporation, a foremost housing fi nance of India. prepare ANALYSIS AND pestis ANALYSIS were used to analyse the Banking Industry, HDFC Bank soak up selected for critical analysation .SWOT ANALYSISSWOT analysis is a structured method used to classify the Strength, Weakness, Opportunities, and Threats elobrated in a check or in job entreprise. A SWOT analysis can be carried push through for a product, place, company, industry or person. It involves specifying the target of the business entreprise or cast and identifying the internal and external factors that atomic number 18 favorableand unfavorable to achieving that objective. Setting the target or goal should be d sensation after the SWOT analysis has been made.This would be al suffering to achieve goals or objectives to be set for the organization. Strengths It is the attributes of the business entreprise or project that give it an advantage over the others Weaknesses It is the aspects that place the team at a disadvantage relative to the others Opportuniti es It is the factors that the project could be exploit to its merits Threats It is the factors in the environment that could cause trouble for the business entreprise or projectStrengths 1. HDFC bank ranked the second largest private banking sector in India which have 2,201 branches and 7,110 ATMs 2.HDFC bank is situated in 1,174 cities in India and has over than 800 locations to serve customers through Telephone banking 3.The banks ATM card have got compatible with all domestic and international Visa/Master card, Visa Electron/ Maestro, Plus/cirus and American Express. This makes notable reason for HDFC cards to be the most preferred card for shopping and online transactions 4.HDFC bank has the highest degree of customer satisfaction level when comparing to the other private banks5.The Intrest rate in HDFC is low and it is one of the best places to work in private banking sector 6.HDFC has won lots of awards and recognition and it has authentic Best Bank award from various financi al rating institutions includes Dun and Bradstreet, Financial express, Euromoney awards for excellence, Finance Asia commonwealth awards etc 6.HDFC has good financial advisors in terms of guiding customers towards right investmentsWeakness 1.HDFC bank doesnt have reinforced existence in Rural atomic number 18as, where as bank like ICICI has its direct competitor is expanding in rural market 2.HDFC cannot enjoy first mover advantage in rural areas because Rural people are die hard loyals in terms of banking services. 3.HDFC Bank have got lack in aggressive market strategies like ICICI 4.The HDFC bank Mostly focuses on high endclients5.Some of the HDFC banks product categories faces absence seizure in performance and doesnt reach in the market 6.The fate prices of HDFC are often commute and wich causes uncertainty for the investorsOpportunities 1.HDFC bank have got better asset quality parameters over the government banks, therefore the service growth is likely to jut out high 2.The large companies and SME are growing at very closely pace. HDFC has enough reputation for maintaining corporate salary accounts 3.When compared to government banks, HDFC bank has improved in its perverting debts portfolio and the recovery of bad debts were high 4.Opportunities for HDFC is high in abroad5.Due to strong financial position, the scope for acquisitions and strategic alliances is stand highThreats1.THE Non Performing Assets (NPA) of HDFc increased from 0.18 % to 0.20%. Since it is a slight variation it is a bad sign for the financial wellness of the bank 2.In India there is vast increase in non banking financial companies and new age banks 3.Since market share is not able to expand in HDFC so ICICI imposes major threat 4.The modernazation in government banks which essay to compete with private banks 5.Foreign Banks got 74 % of investment in Indian market which is opened upby RBIPEST ANALYSISPEST analysis (Political, Economic, well-disposed and proficient analys is) determine a structure of macro-environmental factors used in the environmental scanning component of strategic management and It is a part of the external analysis when conducting a strategic analysis or doing market research, and gives a sketch of the different macro environmentalfactors that the company has to take into consideration. It is a strtegic tool for instinct business position, say-so and direction and market growth for operations. PEST analysis includes Political factorsEconomic factors Social factors Technological factorPolitical Politics can increase HDFC banks risk factors, because governments can easily miscellany business rules and regulations that negatively affect HDFC banks business. According to NDTV (2012), INDIAN government held HDFC responsible for money clean from criminal activities by drug lords amounting to more than $2.6bn in assets. The HDFC bank is now required to strengthen their shape and risk management infrastructure and culture which is likely cost it a lot of money.EconomicMany financial institutions are still feeling the effects of the 2008 financial crisis and the very real liquidity problem that led to the trial of others banks. Banks like HDFC have been saved by the fact they are universal with product offerings over more geographical locations. The HDFC chairman says is surviving and doing well because its underlying revenue growth is driven by Markets and commercialized Banking particularly in the faster-growing regions of Mumbai, Rest of India and where the economic outlook is more positive .SocialSocial issues like climate change and criminal money laundering are some of the social issues that HDFC is dealing with currently. In 2012.The Indian government held HDFC accountable for criminal money laundering amounting to $2.6bn and asked the company to contribute considerable time and resources to monitor millions of potential crime transactions. HDFC is also gearing towards supporting a move to a low car bon thriftiness and as a result, it offers climate financing, including environmental markets, insurances, debt and equity Investments.TechnologicalThe Bank have been made some self-coloured efforts and investments in gathering the best technology available internationally, to build up the infrastructure for a inaugural bank. The scalable and web enabled systems were opened. The Bank gives prime importance in technology and the internet as one of its key objective and has already made significant progress in web-enabling its core businesses. The Bank has succeeded in advancement of market position, expertise and technology to create a competitive advantage and build market share in each of its businesses.CONCLUSIONI am of the view that for HDFC Bank most appropriate marketing tools is SWOT analysis. As SWOT analysis is concentrating on over marketing measures of the bank including strength , weakness , opportunities and threats .on the otherhand PEST analysis focuses on external f actor such as political , economical, social, and technological factors which may or may not affect. Since the HDFC have got numerous opportunities as well.