Managing Markering Communication Essay Example | Topics and Well Written Essays - 2500 words

Managing Markering Communication - Essay ExampleIntegrated Marketing Communications, or IMC, basically refers to the process of compounding all the tools used in advertising so that they female genitalia function together. Promotion, one of the marketing prances 4 Ps, has its own combination of conference elements. All of these elements lock away better if they are combine together than when they are used in isolation. Their functions are improved when integration incorporates more than the essential communication tools. There are other kinds of integration like vertical and horizontal integration. Horizontal Integration potful happen across business functions as well as the marketing mix. For example, communications production, distri exclusivelyion, and finance should operate simultaneously when the telecom supporter providers seek to channel messages to their consumers. Different divisions like direct mail, sales, and advertising can operate concurrently via data integrat ion. This calls for a marketing information structure which gathers and shares the pertinent information across different corporate divisions. Vertical Integration basically denotes that communications and marketing purposes retain to be organise in such a way that they support the higher level commercial goals and objectives. Internal Integration, on the other hand, calls for all the staff to be unploughed informed and inspired just about newborn advancements. In a telecom service provider, these could mean new corporate identities, new advertisements, new strategic partners or even new service standards.... Internal Integration, on the other hand, calls for all the staff to be kept informed and inspired about new advancements. In a telecom service provider, these could mean new corporate identities, new advertisements, new strategic partners or even new service standards (Schultz and Schultz, 2003). External integration calls for external allies like PR agencies and advertisi ng to work collaboratively in order to avail an merged and cohesive message. The main principles of integrated marketing communications comprise Consistency A major yield in integrated marketing is consistency. It basically speaks to delivering an identical message about a brand or service across all elements of the media. This is a function that can assist a telecom service provider to create a brand identity that is both effective as well as impressive. For example, a corporation with a high-quality brand has to ensure that its message to different media outlets maintain the same step of message that conveys the promise of superb quality (Pelsmacker, Geuens and Bergh, 2004). If the business invests in an effective TV advertisement but cuts costs in its advertisements in print media, the clients will get a mixed message about the service. Distribution Considerations Integrated marketing is also about the supply-chain outcomes of a service provider. This basically entails working with contractors that have good reputations that will raise the profile of the telecom service provider. It also means utilising information self-contained during marketing to enhance services that meet customer expectations while also improving the general aim of the consumer. Interactive Interactive marketing encourages and supports a two-way communication process with consumers. This